Guess who: He is a very famous man today and he is not the.

I’m a little lost—can you help me fill in the gaps? 😊
A couple quick clarifiers so I don’t guess wrong:

Is this an article about a recipe (or a set of recipes), or a guess-who style article that uses a recipe as a metaphor?
The line “He is a very famous man today and he is not the …” — what’s the rest of that sentence supposed to be?
Do you want this serious, playful, or mystery-style?

Reply with a bit more context (even rough notes are fine), and I’ll write the full article cleanly and creatively.