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The second type is an ad valorem tax. This is a percentage of the retail price of the product. Higher-priced cigarette brands therefore generate higher tax amounts because the tax is calculated based on the price of the pack.
Because of these combined taxes, the cost of a pack of cigarettes can vary dramatically between regions. In some countries with strict tobacco control policies, cigarette prices are intentionally kept high through heavy taxation. In others, lower taxes mean cigarettes remain relatively affordable.
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