People Are Spotting a ‘Hidden Detail’ in the Coca-Cola Logo

Why People Notice Hidden Details

Humans are naturally drawn to patterns. Our brains are wired to look for meaning even in ordinary shapes, which is why logos, artwork, and even cloud formations can spark “hidden image” theories. In the case of Coca-Cola, the long, elegant curves of the script invite this kind of scrutiny.

It’s also worth noting that marketing experts have long known that small design choices in logos can evoke emotions and associations. The curve of a letter, the space between lines, or the tilt of a script can all subconsciously influence how people perceive a brand.