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– This seems like it might be a typo or a blend of terms. The term **”Hitening”** might be intended as **”whitening”**, a common claim for cosmetic or skincare products, possibly referring to products that use rice powder.
– **Rice powder** is often used in skincare for its brightening, exfoliating, and soothing properties. It can be a common ingredient in powders or masks aimed at improving skin tone or texture.
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